Privacy Policy
MPOnline Limited ("MPOnline", "we", "us", or "our") operates the Ayush Counselling App ("App"). This Privacy Policy explains how information is collected, used, processed, stored, retained, and disclosed when you use the App.
The App is intended to support AYUSH counselling, candidate identification, attendance, verification, and related administrative services.
By accessing or using the App, you acknowledge that you have read and understood this Privacy Policy.
1. Introduction
MPOnline Limited is committed to protecting the privacy and security of information processed through the App.
This Privacy Policy describes:
- The information that may be collected or processed;
- Why the information is collected;
- How the information is used;
- How information may be shared or disclosed;
- How information is protected and retained;
- Your choices regarding device permissions; and
- How you can contact us regarding privacy or data-related requests.
The App only processes information that is reasonably required to provide its intended counselling, attendance, verification, and related services.
2. Information We Collect
Depending on the functionality you use, the App may collect or process the following categories of information.
2.1 Personal Information
The App may process information such as:
- Name;
- Candidate/student enrollment or registration details;
- Candidate identification or application details;
- Attendance-related information;
- Information required for counselling and verification; and
- Other information necessary to provide the services available through the App.
2.2 Camera / Photograph
The App may request access to the device camera to capture a photograph for candidate attendance and identity verification.
The camera is accessed only when the relevant functionality requires it.
The App does not use the camera for continuous monitoring or for unrelated purposes.
2.3 Location Information
The App may request access to the device's location, including GPS coordinates, where required for attendance and verification.
Location information may be used to verify that the candidate is at the required location when performing an attendance or verification activity.
Location information is not used for advertising, marketing, or unrelated tracking of the user's movements.
2.4 Device and Technical Information
Where technically required for operating, securing, troubleshooting, and maintaining the App, technical information such as device-related information, application logs, IP address, operating system information, or error information may be processed.
Such information is used for legitimate operational, security, and technical purposes and is not used for unrelated advertising or profiling.
3. Purpose of Data Collection and Use
Information processed through the App may be used for the following purposes:
- Candidate identification and verification;
- Marking and verifying attendance;
- Counselling-related services and processes;
- Providing and maintaining App functionality;
- Processing requests submitted through the App;
- Maintaining the security and integrity of the App and associated services;
- Detecting and preventing fraud, misuse, unauthorized access, or other security incidents;
- Troubleshooting and improving the reliability of the App;
- Maintaining required administrative and service records; and
- Complying with applicable legal, regulatory, governmental, or administrative requirements.
MPOnline does not use personal information for purposes unrelated to the services described in this Privacy Policy.
4. Camera and Photograph Information
The App requests camera permission only when a feature requires the capture of a candidate photograph for attendance or identity verification.
Camera access is not intended for:
- Continuous monitoring;
- Background surveillance;
- Advertising;
- Marketing; or
- Unrelated data collection.
Photographs captured through the App may be processed and stored as necessary for the applicable attendance, verification, counselling, administrative, security, and record-retention requirements.
5. Location Information and Permission
The App may request location permission to obtain location information, including GPS coordinates, for attendance and verification purposes.
Location information is used when required by the relevant attendance or verification functionality.
The App does not use location information for:
- Advertising;
- Marketing;
- Selling user information; or
- Unrelated tracking of user movements.
6. How We Use Information
Information collected or processed through the App may be used to:
- Provide counselling and related services;
- Identify and verify candidates;
- Record and validate attendance;
- Perform location-based attendance verification where applicable;
- Perform photograph-based verification where applicable;
- Maintain service and administrative records;
- Provide customer or technical support;
- Protect the App and associated systems from unauthorized access or misuse;
- Investigate suspected fraud or security incidents; and
- Meet applicable legal, regulatory, and governmental requirements.
We do not use personal information for unrelated commercial purposes.
7. Data Sharing and Disclosure
MPOnline Limited does not sell or rent users' personal information.
Personal information is not shared with third parties for advertising, marketing, profiling, or unrelated commercial purposes.
Information may be disclosed or made available in the following circumstances:
Government or Authorized Authorities
Information may be provided to government departments, authorized agencies, regulatory authorities, courts, or other competent authorities where required or permitted by applicable law, regulation, lawful government request, court order, or legal process.
Service and Infrastructure Providers
Where technically necessary, MPOnline may use infrastructure, hosting, security, maintenance, or other service providers acting on behalf of MPOnline to operate and maintain the App and associated systems.
Such providers may process information only as necessary to provide the contracted service and are not authorized to use the information for their own advertising, marketing, or unrelated commercial purposes.
Security and Legal Requirements
Information may also be disclosed where reasonably necessary to:
- Prevent fraud or misuse;
- Detect or investigate security incidents;
- Protect the rights, property, or safety of MPOnline, users, or other persons; or
- Comply with applicable legal obligations.
Any disclosure will be limited to the legitimate purpose for which the information is required.
8. Data Security
MPOnline Limited uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction.
Depending on the nature of the information and service, safeguards may include:
- Secure communication channels;
- Access controls;
- Authentication and authorization mechanisms;
- Server and application security controls;
- Monitoring and logging for security and operational purposes; and
- Appropriate organizational controls.
However, no method of transmission over the Internet or electronic storage is completely secure. Therefore, while we take reasonable measures to protect information, absolute security cannot be guaranteed.
9. Data Retention
Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected, including:
- Providing counselling and attendance services;
- Completing verification processes;
- Maintaining required administrative records;
- Complying with applicable legal or regulatory requirements;
- Resolving disputes;
- Preventing fraud and misuse;
- Maintaining security and audit records; and
- Enforcing applicable policies and legal obligations.
Retention periods may vary depending on the type of information, the applicable service, and the legal or administrative requirements governing the relevant records.
Where information is no longer required and there is no legal, regulatory, security, or legitimate administrative requirement to retain it, it may be deleted or securely disposed of in accordance with applicable procedures.
10. Data Deletion and User Requests
Users may request deletion of personal information associated with their use of the App, subject to applicable legal, regulatory, counselling, attendance, record-retention, security, and other legitimate requirements.
To request deletion of personal information or obtain information regarding applicable retention requirements, users may contact MPOnline Limited using the contact information provided in this Privacy Policy.
When processing a deletion request, MPOnline may require sufficient information to verify the requester's identity and identify the relevant records.
Certain information may not be deleted immediately where its retention is required or permitted for:
- Legal or regulatory compliance;
- Government or administrative record requirements;
- Counselling or attendance records;
- Legal proceedings;
- Fraud prevention;
- Security and audit purposes; or
- Other legitimate and applicable requirements.
11. Third-Party Services
The App is operated using MPOnline's systems and associated infrastructure required to provide its functionality.
The App does not use third-party services for the purpose of selling, advertising, marketing, profiling, or commercially exploiting users' personal information.
Where technically necessary, infrastructure, hosting, security, maintenance, or other service providers may process information on behalf of MPOnline solely to provide or maintain the App and associated services.
Such processing is limited to the applicable service requirements and does not authorize those providers to independently use users' personal information for advertising or unrelated commercial purposes.
12. Children's Privacy
The App is intended for users participating in applicable AYUSH counselling, attendance, verification, and related administrative processes.
We do not knowingly collect personal information from children for purposes unrelated to the services provided through the App.
Where information relating to a minor is required as part of a legitimate counselling, attendance, verification, or administrative process, such information will be processed only for the relevant purpose and in accordance with applicable law.
13. User Choices and Permissions
Users can manage the following permissions through their device settings, where supported:
- Camera permission;
- Location permission; and
- Other applicable device permissions requested by the App.
Denying a required permission may prevent certain App features from functioning.
Users may also contact MPOnline regarding questions about:
- Personal information;
- Data retention;
- Data deletion;
- Privacy practices; or
- The processing of information through the App.
14. Changes to This Privacy Policy
MPOnline Limited may update this Privacy Policy from time to time to reflect changes in the App, services, applicable laws, regulatory requirements, or privacy practices.
When changes are made, the revised Privacy Policy will be published on the webpage containing this Privacy Policy and, where appropriate, communicated through the App or other suitable means.
The "Last Updated" date at the beginning of this Privacy Policy indicates when the policy was most recently revised.
15. Contact Us
If you have questions, concerns, comments, privacy-related requests, or requests regarding deletion of your personal information, you may contact:
Landline: +91 0755-6720200
Office Address :
MPOnline Limited JV bw MP Govt. & TCS,
Information Technology Park
3rd Floor, C-4, IT Park Campus Badwai,
Gandhi Nagar, Bhopal (MP) – 462033
Phone: +917556720222
Official Website: https://www.mponline.gov.in/portal/
For data deletion or privacy-related requests, please provide sufficient information to enable MPOnline to verify the request and identify the relevant records.
By using the Ayush Counselling App, you acknowledge that you have read and understood this Privacy Policy.